Cyber Hygiene and the Arts Project

Problem:    We are losing a $2 trillion dollar war with cybercriminals that are targeting the very fabric of society and the public not only doesn’t know how to protect themselves, many aren’t even aware that they are targets.

The mission of NICE is to energize and promote a robust network and an ecosystem of cybersecurity education, training, and workforce development.

NICE Workforce WG Objective:    Increase consumption of “Cybersecurity is Everyone’s Job” guide

Program Goal:    Increase the cyber hygiene of the workforce.

Target Audience:    US Workforce

Limitations:    No funding from NICE, NIST

 

Strategy:    Apply advance neuroscience, cognitive psychology, & behavior science in a program that joins artists with security experts and community leaders to come up with more compelling ways to change our cyber hygiene.

Too often, we at NICE are preaching to the choir, we need to create more choirs.  Can an arts driven approach improve the effectiveness, persuasiveness & reach of good cyber hygiene?

Targeted Outcomes

  • Increased awareness to multiple communities
  • Tested messaging tailored to multiple communities
  • Recruitment of associates highly talented in areas not typically found in IT professionals
  • Increased engagement
  • Testing of NICE content
  • Increasing our repository of compelling of content for various audiences
  • Testing Gov., Assoc., Business, Education & Arts collaboration
  • Improving our chances of Cyber hygiene going viral

Researching with top thought leaders

Looking for Alternative Approaches

 

For Some People, this works best

 

But for others, different or simpler approaches might be more memorable, motivating or actionable.